New research sheds light on the reasons why many people dislike sport in a sport-mad nation.
- Dean of Economics, Finance and Marketing and Professor of Marketing, RMIT University
Ratings across a number of sports are in decline. But this doesn’t spell the end of live sport, rather it shows why we should strive to keep it on free TV.
Free-to-air broadcasters will pay big price for right to broadcast AFL games from 2017-2021. But there are ways networks can leverage more value.
The football season is almost over, but the coach-sacking season has just begun. In the AFL, the Adelaide Crows sacked coach Brenton Sanderson despite only recently having extended his contract. Media…
When the drugs in Australian sport investigation was announced in early February, much was made of the importance of protecting fans from the actions of wrongdoers. But here we are, three months into this…
Contact Heath for
- General
- Media request
- Speaking request
- Consulting / Advising
- Research collaboration
- Research supervision
- Location: Hawthorn, Victoria, Australia
- X (formerly Twitter): @prof_hmcd
- Article Feed
- Joined




