Harold Boeck

Harold Boeck is a Full Professor of Marketing at the School of Management Sciences of the Université du Québec à Montréal (ESG UQAM) and a visiting professor at the SGH Warsaw School of Economics (Poland), where he teaches digital marketing in the Executive MBA program. He has also taught at CREA Geneva (Switzerland), Paris Business School (France), La Rochelle Business School (France), Université de Sherbrooke (Canada), École Polytechnique (Canada), and HEC Montréal (Canada).

Professor Boeck has over 25 years of experience in electronic marketing. His research interests have always focused on the competitive advantages that new technologies bring to marketing.