Guy Osborn

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Don’t make a fuss: the Ukrainian women’s ski relay team celebrate their win at Sochi. Dmitry Lovetsky/AP

IOC rules at Sochi go too far with ban on black armbands

Mark James, Northumbria University, Newcastle and Guy Osborn, University of Westminster

During the Sochi Games, much has been written about “ambush marketing”, and its applications at, and around, the Olympics. At Sochi2014, there have already been many examples of non-sponsors exploiting…

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