- Associate professor, EM Lyon Business School
I am an Associate Professor with a specialization in digital marketing at emlyon business school. My research focuses on advertising strategies and their impact on companies' online media (website, social networks, and mobile applications)
Experience
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2023–presentAssociate professor, emlyon business school
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2021–2023Senior lecturer, Université de Lausanne
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2018–2021Associate professor, Grenoble Ecole de Management
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2014–2018Assistant professor, Grenoble Ecole de Management
Education
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2012Université Laval, Ph.D.
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2008Université Laval, MBA
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2006SKMA Business School Lille, Master
Contact Guillaume for
- General
- Media request
- Speaking request
- Consulting / Advising
- Research collaboration
- Location: Lyon, France
- Website
- Article Feed
- ORCID
- Joined