- Assistant Professor of Marketing, University of Southern California
Luca Cascio Rizzo studies how language voice, and body movement shapes communication and human behavior. To investigate this, he employs a multimethod approach, combining automated text, visual, and audio analysis in the field with controlled experiments.
Luca's research has been published in leading academic journals including Journal of Consumer Research, Journal of Marketing Research, and Journal of Marketing, and covered by popular press outlets such as Harvard Business Review, Fast Company, and The Conversation US, among others. In 2024, Luca received the "Rising Star Award" from the American Marketing Association.
Experience
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–presentAssistant Professor of Marketing, University of Southern California
Education
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2024LUISS Guido Carli University, Marketing
Contact Giovanni for
- General
- Media request
- Speaking request
- Consulting / Advising
- Research collaboration
- Research supervision
- Location: Los Angeles, California, U.S.
- LinkedIn: giovanni-luca-cascio-rizzo-314774139/
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