Industry experts see the shift away from theatrical releases as a sign that Hollywood studios are embracing the inevitable future. But is it as simple as that?
- Director, Institute for Screen Industries Research and Professor of Film Industries, University of Nottingham
What Hollywood studio bosses seem not to realise is that they’re trying to save US$1 billion but could lose ten times as much as a result.
Cinema is the most popular firm of cultural participation, but rising ticket prices threaten that.
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