Whatever you think of his personality or politics, it’s impossible to deny the success of Donald Trump as a brand. Supporters and detractors across the world are transfixed by his second term as US president…
- Professor of Marketing, King's College London
We have spent a decade researching what’s behind the extraordinary revival of vinyl records, film cameras and other ‘old school’ technology
A great ambience requires cooperation and planning according to new research.
Now that we are gradually emerging from lockdown, we don’t have to return to our old rushed way of living.
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