‘Christmas creep’ is pushing the holiday shopping season earlier and earlier. Has Black Friday – its traditional start – lost its luster?
- Executive Professor of Marketing Emeritus at Simon Business School, University of Rochester
Millennials, that evasive group born from 1982 to 2002, featuring characteristics and dispositions unlike any other age segment, are increasingly becoming the target of Super Bowl advertisers, as fans…
The US’s top auto safety agency last week fined Japanese car company Honda Motor a record US$70 million for failing to report hundreds of fatal accidents and injuries over the last 11 years. The unfiled…
Department stores and other brick-and-mortar retailers registered another lackluster holiday shopping season, while online sales have remained upbeat since Cyber Monday. As more consumers spend a larger…
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