The Crusaders rugby club has announced an end to its pre-match entertainment of sword-wielding horsemen, as seen here ahead of last year’s Super Rugby final in Christchurch. AAP/SNPA/Ross Setford

Playing in overtime: why the Crusaders rugby team is right to rethink brand after Christchurch attack

The Crusaders rugby club has been embroiled in debate about its branding as the imagery, once widely used in New Zealand, has become embarrassing, even repugnant, following the Christchurch attack.

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