Gary M. Segura

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In 2024, Trump and other Republicans scored notable gains in the Rio Grande Valley of Texas, along with other heavily Hispanic areas. Getty Images/Michael Gonzalez

The ever‑evolving Latino vote is rapidly shifting away from Trump and Republicans

Matt A. Barreto, UCLA Luskin School of Public Affairs and Gary M. Segura, UCLA Luskin School of Public Affairs

Trump promised to fix the economy, and that helped increase his Latino support in 2024. But the cost of living and ICE raids may be bringing Latinos back to the Democrats in 2026.

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