‘Mindful’ consumers feel handmade goods contain more ‘love’ and are willing to pay more for them. For faster-paced ‘doers’, handmade marketing can actually backfire.
- Lecturer (Assistant Professor), Queensland University of Technology
There’s a lot of research in consumer behaviour that disputes the notion “more is better”. But it really depends on what type of personality you have.
Efek IKEA mungkin awalnya mitos, tetapi fenomena ini telah terbukti dan ampuh membuat konsumen menilai hasil kerja tangan mereka sendiri.
The IKEA effect is caked in myth, but the phenomenon of consumers valuing their own efforts is proven and potent.
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