Francois Brouard

  • Full Professor Accounting and Taxation / Professeur titulaire comptabilité et fiscalité, Sprott School of Business, Carleton University
Iran goalkeeper Alireza Beiranvand (1) saves a goal during the World Cup Group G soccer match between Belgium and Iran in Inglewood, Calif., near Los Angeles on June 21, 2026. (AP Photo/Jayne Kamin-Oncea)

At the 2026 World Cup, there will be more winners than just the champion

While it’s impossible to predict the champion, the 2026 World Cup already has many winners: the qualifying teams, the host countries and FIFA are all reaping record financial and media benefits.
Prime Minister Mark Carney with FIFA President Gianni Intantino at Aberdeen Park in Ottawa on May 24, 2026. Canada is one of the host countries for the 2026 World Cup, which is expected to be the most profitable in FIFA’s history. THE CANADIAN PRESS/Justin Tang

Spectacular deficits and record revenues: FIFA’s financial cycles are a winning strategy

Thanks to its strong assets, substantial financial reserves, and sustained investment capacity, FIFA remains one of the most powerful sports organizations in the world.
L'attaquant argentin Lionel Messi (10) s'empare du ballon sous la pression du milieu de terrain islandais Kristian Hlynsson (20) lors de la seconde mi-temps d'un match amical international de football, mardi 9 juin 2026, à Auburn, en Alabama. (AP Photo/Butch Dill)

Vous voulez savoir qui gagnera la Coupe du monde 2026 ?

À défaut de prédire le champion, la Coupe du monde 2026 compte déjà de nombreux gagnants : équipes qualifiées, pays hôtes et FIFA profitent de retombées financières et médiatiques record.
Le premier ministre Mark Carney en compagnie du président de la FIFA, Gianni Intantino, au parc Aberdeen, à Ottawa, le 24 mai 2026. Le Canada est l'un des hôtes de la Coupe du monde 2026, qui s'annonce la plus rentable de l'histoire pour la FIFA. La Presse canadienne/Justin Tang

Déficits spectaculaires et revenus records : les cycles financiers de la FIFA, une stratégie gagnante

Grâce à des actifs solides, des réserves financières importantes et une capacité d’investissement soutenue, la FIFA demeure l’une des organisations sportives les plus puissantes au monde.
L'humoriste Martin Matte (sur la photo au Gala Les Olivier, en 2016) a lancé la Fondation Martin-Matte, née d’une histoire familiale marquante. La Presse canadienne/Graham Hughes

Quand les humoristes québécois deviennent philanthropes : un engagement sérieux derrière le rire

Au Québec, les humoristes jouent un rôle croissant dans la philanthropie, mobilisant leur notoriété au profit de causes sociales, un engagement peu documenté.
A Hockey Canada document is reviewed by a member of Parliament during a House of Commons Committee on Canadian Heritage looking into safe sport in Canada on Parliament Hill in Ottawa on Oct. 4, 2022. THE CANADIAN PRESS/Sean Kilpatrick

To clean up Hockey Canada, financial transparency is a must

Transparency in financial disclosure is a crucial part of ethical, responsible governance. Unless Hockey Canada prioritizes financial transparency, any attempts at reform will fall short.
Ah, yes. Once again, it’s tax season. If you decide to outsource filling out your returns to someone else, be sure to ask the right questions to get the best service. Shutterstock

Dread doing your taxes? Some tips on hiring someone to take over

You need to be confident and establish a firm, trusting relationship before entrusting someone to do your taxes. Start as soon as possible. Don’t wait for the April 30 tax deadline.

Contact Francois for

  • General
  • Media request
  • Speaking request
  • Consulting / Advising
  • Research collaboration
  • Research supervision
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