Finola Kerrigan

Finola Kerrigan is Professor of Marketing at Birmingham Business School where she researches and teaches marketing. Her expertise is in branding, the impact of new technology and digital identity, specifically in the areas of cultural and creative industries. Her research has been funded by RCUK and a range of industry and charity organisations and is published in leading international journals such as the Journal of Consumer Research, Academy of Management Journal and the Journal of Business Ethics.