Fabian Bartsch

Fabian Bartsch is an Associate Professor of Marketing at Montpellier Business School (France). His research interests include cross-cultural consumer behavior, global branding, and global consumer culture(s). He serves as associate editor of International Marketing Review. To date, his work has been published in the Journal of the Academy of Marketing Science, Journal of International Business Studies, Journal of International Marketing, International Marketing Review, and Journal of Business Research.