Eva Nieto McAvoy

I am a researcher of digital media and culture, with a focus on the theories and practices of new and interactive media in cultural and memory work at the intersection of knowledge, power, and technology. I study digital transformations in media and cultural ecosystems, with a focus on the entanglements of creative work with technologies as situated, everyday practices across borders, particularly within contexts of unequal power relations.

I am currently working on the Leverhulme-funded project Synthetic Pasts, exploring the ways past-ness is evoked, framed, re-worked and distorted through automated and algorithmic intermediaries at global media platforms.