Eric T.K. Lim

1

Article

0

Comments
  • Senior Lecturer in Information Systems, UNSW
Today’s advertising executives must get familiar with new technology like Bitcoin and blockchain before they are left behind. Hannah Mckay/Reuters

The blockchain could help advertisers lock up our attention

Eric T.K. Lim, UNSW and Chee-Wee Tan, Copenhagen Business School

The blockchain isn’t just for Bitcoin transactions. Advertisers can no longer ignore blockchain’s huge implications for the world of marketing.

Contact Eric for

  • General
  • Media request
  • Speaking request
  • Consulting / Advising
  • Research collaboration
  • Research supervision