Emma Balfour

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Unlike Hillary Clinton, Donald Trump did not give a subculture a corporate, establishment sheen by appropriating it. EPA/Cesare Abbate

How Donald Trump won the 2016 meme wars

Rodney Taveira, University of Sydney and Emma Balfour, University of Sydney

If news pundits had been paying closer attention to memes, they may have been less shocked by the result of the 2016 US presidential election.

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