Elke Cabooter

Elke Cabooter (Ph.D.) is an Assistant Professor of Marketing at the marketing and sales department of IESEG School of Management (Lille|Paris, France). She teaches several marketing related courses including ‘Advanced Pricing’, ‘Experimental Designs’, ‘Marketing strategy’ and ‘Market research’ in which students are taught both the theoretical and practical parts. She obtained her dissertation at Ghent University with the tittle ‘The impact of situational and dispositional variables on response styles with respect to attitude measures’. Before her dissertation she worked for almost three years at a large market research company. Her research interests are in survey design methodology, with a focus on biases caused by response styles, problems with the comprehension and understanding of questions, and consumer psychology with themes as the role of social identity, nostalgia and cognitive load. Her work is published in international peer-reviewed journals such as the Journal of Consumer Psychology, International Journal of Research in Marketing, Journal of Business Research and Quality & Quantity.