Elizabeth Turenko

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Yes, it’s a beautiful part of the world, but what sets Ballyhoura apart is the deliberate focus on a warm, local welcome. stephendotcarter/flickr

Tourists are happy when taken off the beaten track, and smaller cities and towns can tap into that

Elizabeth Turenko, Griffith University and Karine Dupré, Griffith University

The big cities are still magnets for tourists, but often they find the smaller towns offer a more satisfying taste of local life. It’s why rural tourism can be ‘the perfect small town business idea’.

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