I teach, research, and consult on national-level trade facilitation and business-level export development. My passion is to train and guide the next generation of students and business leaders to help them reach their aspirations.

Prior to embarking on a career in academia, I spent 10 years in industry where I held roles in international logistics and retail management. The experience, which includes stints in the USA and Zimbabwe, has given me a wealth of knowledge on practical aspects of cross border commerce. I also lean on my personal experience as an aspiring entrepreneur.

Experience

  • –present
    Associate Professor - Strategy and International Business, University of Canterbury

Education

  • 2012 
    Lincoln University, PhD - Marketing and International Business

Contact Eldrede for

  • General
  • Media request
  • Speaking request
  • Consulting / Advising
  • Research collaboration
  • Research supervision