The ‘Eureka!’ moment is a myth – an altogether naïve and fanciful account of innovation.
- Professor of Experimental Psychology, University of Iowa
After Google suggested PigeonRank was at the root of its search function, a group of researchers put a small flock of the birds to a different classification test in real life.
Pavlov’s drooling dogs hold the key to understanding many of our most important emotional experiences – as well as the overt actions we take to adapt to a world fraught with daunting challenges.
We don’t know much about the origins of most human achievements – scientific and otherwise. Like evolution, does progress occur as random insights are selected for or against?
Contact Edward for
- General
- Media request
- Speaking request
- Consulting / Advising
- Research collaboration
- Research supervision
- Location: Iowa City, IA, USA
- Website
- Article Feed
- Joined
