Dwain Allan

Dwain Allan, Ph.D., is director of The Mind Control Lab at the University of Canterbury. He is also a psychological scientist, a lecturer in psychology, and a leading expert on the psychology of success. His work focuses on how we can change, direct, and harness the power of the mind to unlock greater potential and achieve success in this brave new world of accelerated flux. He is especially interested in the subjective aspects of the mind — and, more particularly, the profound but hidden influence they exert on objective reality.

Beyond academia, Dwain is a respected founder, board member, advisor, and go-to expert for success-motivated individuals. Clients include world-class founders, CEOs, executives, athletes, coaches, and thought leaders, whom he teaches how to use his models and methods. Unsurprisingly, therefore, he has a special interest in producing scholarly knowledge that is both theoretically important and practically useful.