Drew Cingel

Children’s TV shows are typically designed to improve their viewers’ cognitive, social and moral development. U.S. Air Force photo by Staff Sgt. Scott Saldukas/Released via Flickr

February 23, 2024

Making the moral of the story stick − a media psychologist explains the research behind ‘Sesame Street,’ ‘Arthur’ and other children’s TV

Drew Cingel, University of California, Davis; Allyson Snyder, University of California, Davis; Jane Shawcroft, University of California, Davis, and Samantha Vigil, University of California, Davis

Many children’s educational shows undergo pre-screening to make sure each episode delivers its intended message. Adult viewers watching alongside kids can help ensure the lessons are well received.

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Making the moral of the story stick − a media psychologist explains the research behind ‘Sesame Street,’ ‘Arthur’ and other children’s TV

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