Dr Caitlin Ferreira

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Dr Caitlin Ferreira is a lecturer in Industrial Marketing at Luleå University of Technology and an adjunct associate professor in Marketing at the University of Cape Town. Her research interests pertain to the interface between marketing and entrepreneurship, specifically the changing nature of entrepreneurship and the role of quantitative techniques in aiding business growth. Caitlin has been a research consultant for several years where she assists companies with the successful implementation of research projects. She serves on the editorial boards of international journals and has presented her research at both local and international conferences. She has published in several peer-reviewed journals including the Journal of Marketing Management, Journal of Business Research, International Business Review and the Journal of Product and Brand Management.

Experience

  • 2021–present
    Lecturer, Luleå University of Technology
  • 2019–present
    Adjunct associate professor, University of Cape Town

Education

  • 2021 
    PhD in Industrial Marketing, Luleå University of Technology
  • 2016 
    Master of Business Science , University of Cape Town
  • 2014 
    Bachelor of Commerce Honours , University of Cape Town
  • 2013 
    Bachelor of Business Science, University of Cape Town

Professional Memberships

  • Academy of Marketing Sciences

Contact Dr for

  • General
  • Consulting / Advising
  • Research collaboration