Malcolm Turnbull’s relaxed and natural demeanour comes as a relief after Tony Abbott and Julia Gillard, except they were once like that too. AAP/David Moir

Can the ‘real Malcolm’ survive being PM?

Australians have seen their recent prime ministers lose the very qualities as communicators that took them to the top. Malcolm Turnbull’s challenge is to avoid succumbing to the same fate.
Tony Abbott is offering logical evidence and emotional appeals, but the rhetorical problem is his own loss of credibility and authority. AAP/Mick Tsikas

The prime ministerial promise to change: can it work?

“Is it me?” That was the question John Howard reportedly asked his cabinet colleagues as his government remained stubbornly behind in the polls in 2007. One of those colleagues, Tony Abbott, now confronts…
Julia Gillard has to communicate her government’s reason for being. AAP

Dear Prime Minister: we want stories, not lessons

Former US presidential speechwriter, the late William Safire, outlined the components of a perfect political speech as follows: “tell ‘em what you’re going to tell ‘em – then tell ‘em – then tell ‘em what…

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