Demoulin Nathalie

Expérience académique :

2001 - maintenant, Full Professor in Marketing, IÉSEG School of Management, France
2018 - maintenant, Academic director of the Master Management du Commerce de la Grande Distribution, IÉSEG School of Management, France
2010 - 2013, Marketing track coordinator, IÉSEG School of Management, France
2002 - 2010, Coordinator of Master theses and Consulting Projects, IÉSEG School of Management, France

Expérience en entreprise :

2008 - 2008, Consultant, C2C Financement, France
2004 - 2004, Consultant, Mestdagh S.A., Belgium

Dernières publications scientifiques :

Demoulin N., De Kerviler G., (2024). Retailers’ asymmetrical integration of in-store and mobile channels: The moderating effects of search and experience goods, Electronic Commerce Research, TBD (TBD) TBD.
Cocco H., Demoulin N., (2022). Designing a seamless shopping journey through omnichannel retailer integration, Journal of Business Research, 150 (November) 461-475.
Swaen V., Demoulin N., Pauwels-Delassus V., (2021). Impact of customers’ perceptions regarding corporate social responsibility and irresponsibility in the grocery retailing industry: The role of corporate reputation, Journal of Business Research, 131 (July) 709-721.

Ouvrages :

Charry K., Coussement K., Demoulin N., Heuvinck N., (2016) Marketing Research with IBM SPSS Statistics, Routledge, London.
Coussement K., Demoulin N., Charry K., (2011) Marketing Research with SAS Enterprise Guide , Gower Publishing, Farnham.