Dawn Liu

I am a researcher at the University of Essex who studies the psychology of communication in words and numbers. I have been looking at how using words or numbers on food labels affect the way people interpret, attend to, and evaluate food products.

I am interested in the factors that activate intuitive and analytical processing styles, and how this affects judgement and decision-making of quantifiers. In my PhD, I investigate whether quantity information presented in different formats and frames activate different styles of cognitive processing, attention to, and interpretation of information. I apply this to understanding how food label information can be framed and represented to be more effective.