Government bodies and community organisations have tried to tackle the problem of violence against women in marketing campaigns. Have they worked?
- Professor, University of Technology Sydney
Competition is hurting charities and the causes for which they raise funds. There must be a better way.
Andy Warhol not only drew brands, he became one. A new exhibition in Sydney sheds light on his early career in advertising.
Offers off free food, holidays and gifts are tempting, but there can be a price to pay – as Canberra discovered this week.
As customers gain more control of their media environment, advertisers have to go to greater lengths to get their brand name seen, known and remembered.
The 2016 election has shown that when there is a close result, negative advertising can be a very powerful campaign tool.
In the endless drive to get people’s attention, advertising is going ‘native’, creeping in to places formerly reserved for editorial content. In this Native Advertising series we find out what it looks…
Fast-food chain Nando’s has done it again. While the release of Schapelle Corby on parole was hitting all the Australian news headlines yesterday, Nando’s used a technique known as “topical advertising…
One of the main complaints thrown around since Holden announced it would cease manufacturing in Australia has been that it failed to make a product that the market wanted. Forty years ago, this complaint…
In a controversial move, affiliates of the Industry Super Funds network (AustralianSuper, Cbus and Industry Super Holdings) have spent a combined A$3 million of member funds on an online news website…
Move over Mad Men – there’s a new group of advertising executives hitting the small screen. The Crazy Ones, a TV series set in a Chicago advertising agency, is currently the top-ranked show in the new…
The way we live, interact and consume has changed dramatically with the shift towards internet and mobile telecommunications technology. And yet large amounts of money are still regularly spent on traditional…
The election is over, and the result was pretty much as expected, according to the commentators, polls, and the betting companies. Yet, despite the predicted outcome, Australians were bombarded with ad…
It has been a lousy few weeks for technology companies when it comes to maintaining both the privacy and confidence of their customers. In the last few days, Sony had admitted a recent security breach…
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