How recent expansion could dilute football’s most powerful brand.
- Senior Lecturer in Marketing, Nottingham Trent University
In a world increasingly dominated by digital platforms and ephemeral content, these little plastic figures can remind us that tangible artefacts still matter.
Euro 2020 showed the benefits of reducing cost and complexity.
A slimmed down version is on the cards.
There are gold, silver and bronze levels of corporate involvement.
Contact David for
- General
- Media request
- Speaking request
- Consulting / Advising
- Research collaboration
- Research supervision
- Location: Nottingham
- Article Feed
- ORCID
- Joined
