Peter Norfolk GBR.

It’s deja vu (all over again)!

As I write this, the Paralympic opening ceremony is in full throes with the athletes streaming into the stadium in the traditional march-on. This year will see 4,200 athletes and 166 national Paralympic…
Australian Paralympian Kurt Fearnley has unparalleled exposure as a Paralympic athlete. AAP

Brand power: why sponsoring Paralympians allows everyone to strike gold

When triple Paralympic gold mediallist Evan O'Hanlon steps up to the track for the 100m this week, you might notice something odd about his racing apparel. The 24-year-old, who is Australia’s fastest disabled…

Flags of convenience

Some of the celebrations witnessed at these Olympics have been sensational. The bewildered surprise of Mo Farah as he took gold for the second time in the 5 000 metres; Sally Pearson’s shrieking relief…

You learn something new every day …

The past twelve days have seen me happy as the proverbial “pig in mud”. I’ve gone nocturnal, camped on the couch desperately trying to stay awake in the midst of an onslaught of sporting fare the like…

When ‘super’ is an understatement…

I’ve taken a few hours to write this blog piece as I am still recovering with gobsmacked astonishment at the Olympic sport of the last 24 hours. ‘Super Saturday’s’ often become oxymoronic but with 25 gold…

How wine gums explain the world …

While the Australian public and the media that feeds them continue to lament a lack of medals, the celebration of victory will be all the more meaningful in the context of the hard work and tremendous…
Twitter Feed from NBC Delayed.

Delaying the inevitable

The London Olympic Games has been dubbed the Socialympics by many. It is the first to be held under the microscopic deconstruction provided particularly by Twitter but also by Face book and others. The…

Birging and Corfing

Well that’s the opening ceremony done and dusted! We can now get on with the real business of the next fortnight or so. Oh yes the birging and corfing! Although you may never heard of these terms, let…

Leopard changes spots!

Yesterday I wrote a blog that panned opening ceremonies as a jingoistic waste of money that left me cold. Please ignore it! The one I have just watched was life affirming, a celebration of everything…

Where sport and culture meet… unfortunately

From the outset let me say I am no real fan of the opening ceremony genre. I can stomach the lighting of the cauldron by an athletic legend of yesteryear via harebrained method but the rest of the nationalistic…

We know better

We are really rather fickle about our Olympic athletes. Stirred by the feeling that it is our hard earned that funds their pursuits as if it’s pinched from our pocket on pay day, we have an expert opinion…

Love to have a beer with Johnson…

You’ve got to love London’s Mayor and chief Olympic booster boy Boris Johnson. Foppish, Oxford educated, Conservative types with dodgy haircuts do not normally resonate with the Australian egalitarian…

Glossylympics

This Olympic Games has been touted as the Socialympics where social media will reign supreme and medals will be earned for tweets per second. However it should be renamed the glossylympics as it is from…

Flag Furore

It’s one of the most intriguing questions asked prior to the Olympic Games Opening Ceremony. Who will carry the country’s flag? Whilst some countries have already chosen their bearer for the ‘Parade of…

Put a sock in it!

Forget the medal count. It seems the real competition for London is the amount of whingeing that can be achieved even before the flame has been lit. In deference to stereotypical norms, my adopted country…
illegal rings Tom Magliery.

Would you like priorities with that?

Amid concerns that security around the London Olympics was compromised following the admission by contactor G4S that they were unable to supply the majority of the personnel they promised, there remains…
Tweet success and sweet success increasingly go hand in hand. Scolirk

Field of screens: it’s sport and social media for the win

In the brave new world of contemporary sport-watching, the goalposts have moved. Watching the big game (once a simple matter of grabbing a beer and some chips and settling down in front of the television…

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