Daphne Rena Idiz

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Guillermo del Toro greets fans at the premiere of ‘Frankenstein’ at TIFF in Toronto, Sept. 8, 2025. A week earlier at the Venice Film Festival, the director said he isn’t afraid of AI when asked about the danger AI and technology pose to humanity. THE CANADIAN PRESS/Laura Proctor

Film festivals like TIFF set the tone for wider industry norms — here’s what we’re watching around AI

Lauren Knight, University of Toronto; Daphne Rena Idiz, University of Toronto, and Rafael Grohmann, University of Toronto

AI in the film industry is a hot-button issue that filmmakers, tech companies, distributors, creatives’ guilds and unions, policymakers and viewers are struggling to negotiate.
Canadian screenwriters who retain ownership of the IP could earn ongoing revenue through licensing deals, international sales and royalties each time a series is distributed. THE CANADIAN PRESS/Giordano Ciampini

How do we define Canadian content? Debates will shape how creatives make a living

Daphne Rena Idiz, University of Toronto and MaryElizabeth Luka, University of Toronto

What qualifies as CanCon is tied in with who profits. Current debates are centred on how intellectual property and AI will be handled, and how big streamers will be forced to pay into it.

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