Daniel Tamul

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Barack Obama’s 2008 campaign logo inspired scholars to study the role of typeface in political communication. Getty/Sebastian Willnow/DDP/AFP

Typefaces have personality – and can be political

Daniel Tamul, Virginia Tech and Katherine Haenschen, Virginia Tech

Everything is political. And that includes typefaces, write two scholars who found that people see one group of typeface styles as liberal, another group of styles as conservative.
Trust me guys, you’ll like me in the morning. opacity

Adding on Facebook makes us like new friends more

Daniel Tamul, Indiana University

We’ve all returned home after a night out at a party to find a Facebook friend request from someone you briefly met but barely know. Just to be polite, you add the person to your friend list. But it turns…
“Hi! Is that the 1980s? I’ve got your phone. You can have it back.” Computex e Forum

The three rules that stop a tech device from losing its cool

Daniel Tamul, Indiana University

In the world of hi-tech devices, it is imperative to keep your finger on the pulse. Some of the most successful companies of our times, such as Apple and Google, are those that understand the power of…

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