Your brain is constantly gathering evidence for making decisions – even when there’s only one option to pick from.
- Lecturer and Head of the Prediction and Decision-Making Lab, The University of Melbourne
Black Friday is a psychological event, carefully designed to take advantage of how your brain makes decisions. But you can stay one step ahead this sales season.
É saboroso? É saudável? O nosso cérebro processa isso mais rapidamente do que o pensamento consciente.
How tasty is it? How healthy is it? Our brains work this out faster than conscious thought.
New research shows the choices we make, and our perceptions of the world, are biased by our initial impressions.
There are many ways to decide what’s ‘fair’ in a given situation. Which one you prefer may depend on what kind of person you are.
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- Location: Melbourne, Australia
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