• Professor of Internet Studies & Director of Influencer Ethnography Research Lab, Curtin University
Advertising through online influencers is shaping consumer law, business models and people’s careers. Nico Aguilera/Flickr

Business Briefing: the ‘get rich quick scheme’ influencing what you buy

Business Briefing: the ‘get rich quick scheme’ influencing what you buy The Conversation19.6 MB (download)
Even though online influencers might not be overtly endorsing a product, advertisers will still pay a lot to have something featured, even subtly, in a post.

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