Cristina Sánchez-Blanco

Cristina Sánchez-Blanco, PhD., is Professor at the School of Communication of the University of Navarra (Spain). Her research interest covers account planning, strategic planning, branding and advertising, digital marketing strategy and the financing sources of digital native media, in particular advertising, branded content and e-commerce. She is a Visiting Scholar at the University of North Carolina Chapel Hill and a Visiting Researcher at the Hartman Center for Sales, Advertising and Marketing History at Duke University. She is head of the Marketing and Media Management Department at the University of Navarra.

https://www.linkedin.com/in/csanchezblanco/