Cristel Antonia Russell

Be kind rewind. Rokas Tenys/Shutterstock

January 5, 2022

From speed viewing to watching the end first: how streaming has changed the way we consume TV

Stephanie Feiereisen, Montpellier Business School; Cristel Antonia Russell, Pepperdine University; Dina Rasolofoarison, Université Paris Dauphine – PSL, and Hope Schau, University of Arizona

Some viewers purposefully seek out spoilers, others skip scenes with characters they don’t like. The advent of streaming has made viewers more actives and producers should take note.

Teens who see drinking on TV are more likely to drink themselves. Rawpixel.com/Shutterstock.com

July 26, 2019

From ‘Pretty Little Liars’ to ‘The OC,’ television producers need to stop encouraging teen drinking – here’s how they can

Cristel Antonia Russell, American University Kogod School of Business

Teens who see alcohol on TV are more likely to drink. A marketing professor explains how to counter this phenomenon.

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From speed viewing to watching the end first: how streaming has changed the way we consume TV

From ‘Pretty Little Liars’ to ‘The OC,’ television producers need to stop encouraging teen drinking – here’s how they can

Contact Cristel for