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  • Associate Professor of Marketing, University of Toronto
Profile Articles
They had so much fun without me. Milko/E+ via Getty Images
April 2, 2025

Feeling FOMO for something that’s not even fun? It’s not the event you’re missing, it’s the bonding

Jacqueline Rifkin, Cornell University; Barbara Kahn, University of Pennsylvania, and Cindy Chan, University of Toronto

Across a series of studies, researchers dug into what really triggered FOMO – and what worked to fend it off.
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