Christine Mathies

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  • Senior Lecturer, School of Marketing, UNSW
Joking around with customers can improve satisfaction, as long as its the right jokes! Zeetz Jones/Flickr

Business Briefing: being funny with customers

Jenni Henderson, The Conversation and Lucy Majstorovic, The Conversation

Business Briefing: being funny with customers The Conversation16.2 MB (download)
New research shows that humour can relieve tension for employees and increase customer satisfaction, just don't make jokes when it comes to offering apologies!

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