It was celebrated as a lads mag in the 90s, and now it’s making a return. What’s changed?
- Professor of Marketing, Royal Holloway, University of London
Product placement has been allowed on UK TV for more than a decade, but changing viewer habits mean it’s only recently come into its own as a revenue stream.
Why tobacco giant isn’t a credible partner for anti-cigarette smoking policy just yet, despite what they want you to think.
The new alcohol guidelines are just a bit of social drama acted out by the media.
Why alcohol policy will never keep up with the marketers.
Many years ago, I asked an MBA student from far beyond these shores if people in his country understood that he was studying at a post-1992 university rather than the much older and more prestigious one…
Names like Zoella, Caspar, Alfie Deyes, and Tanya Burr might not trip off the tongue for the over 35s, but they are among the vloggers (video bloggers, that is) at the vanguard of radical changes in the…
Best-selling novelist William Boyd’s decision to take a commission from Land Rover to write a short story might strike some as a sell-out of the highest order. Indeed, some publishers and writers claim…
In the mid-1980s as a further education lecturer I was mocked by some more traditional colleagues for using “lantern slides”, their term for the then newfangled technology of the overhead projector, or…
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