Chris Gibbs

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Chris Gibbs is the Chair of Ryerson’s School of Creative Industries. He joined the school in 2020 after eight years with the Ted Rogers School of Management where he worked with the School of Hospitality and Tourism Management and the MBA program. Prior to Ryerson Chris had a distinguished career in some of Canada’s leading sports and entertainment organizations; MLSE, Playdium and Livent. He has an MBA from Ryerson University and PhD in Film and Media Studies from Stirling University in Scotland where he investigated the Impacts of Twitter on Sports Media Relations. Recently, he co-developed an interdisciplinary minor at Ryerson for Events and Live Entertainment Management.

Experience

  • 2005–2007
    Director Business Operations, MLSE; Toronto Marlies & Ricoh Colisuem
  • 2003–2005
    Director Guest Service , MLSE; Air Canada Centre
  • 2001–2003
    Director Service, MLSE
  • 1999–2001
    Manager Group Sales, MLSE
  • 1997–1999
    Event Marketing Manager, Playdium Entertainment
  • 1998–1999
    Marketing Coordinator, Bust Loose Holidays
  • 1990–1996
    Marketing Manager, Travel CUTS

Education

  • 2013 
    The University of Stirling, PhD, Film and Media Studies
  • 2008 
    Ryerson University, Masters in Business Administration
  • 2005 
    Ryerson University, Bachelor of Commerce, Hospitality and Tourism Management

Publications

  • 2018
    Video game–induced tourism: a new frontier for destination marketers., Tourism Review
  • 2018
    Use of dynamic pricing strategies by Airbnb hosts, International Journal of Contemporary Hospitality Management
  • 2018
    The Challenges of Full-Service Restaurant Brand Internationalization: A United States/Canada Perspective, Journal of Foodservice Business Research
  • 2018
    Nigel’s choice: A hotel appraiser’s decision-making Issues when interests conflict, Journal of Hospitality and Tourism Cases
  • 2018
    Pricing in the sharing economy: A hedonic pricing model applied to Airbnb listings, Journal of Travel & Tourism Marketing
  • 2016
    An experience-based taxonomy of branded hotel mobile application features, Information Technology & Tourism
  • 2015
    Social media usage in hotel human resources: recruitment, hiring and communications, International Journal of Contemporary Hospitality Management
  • 2014
    Professional team sport and Twitter: Gratifications sought and obtained by followers, International Journal of Sport Communication
  • 2013
    A phenomenological investigation into how Twitter has changed the nature of sport media relations, International Journal of Sport Communication

Contact Chris for

  • General
  • Media request
  • Speaking request
  • Consulting / Advising
  • Research collaboration
  • Research supervision