Chee-Wee Tan

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Today’s advertising executives must get familiar with new technology like Bitcoin and blockchain before they are left behind. Hannah Mckay/Reuters

The blockchain could help advertisers lock up our attention

Eric T.K. Lim, UNSW and Chee-Wee Tan, Copenhagen Business School

The blockchain isn’t just for Bitcoin transactions. Advertisers can no longer ignore blockchain’s huge implications for the world of marketing.

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