Chavi Chi-Yun Fletcher-Chen

My research interest lies in marketing management, focusing on business-to-business marketing and sales domains, new-age technologies, B2B salespeople's mental health, and business network dynamics. I also conduct research in emerging markets. My teaching expertise lies in the field of international negotiation and communication. Since 1995, I have gained extensive industrial experience in sales service training, market exploration, patent and trademark consultation, communication technology development, and online business promotion.