Chadwick Miller

Chadwick is a visiting Associate Professor of marketing. Prior to joining IESE he was a faculty member at Washington State University and previously worked for several years in marketing and supply chain positions at Nissan North America.

Chadwick’s research primarily focuses on the effects of advertising spending, price incentives, and their interaction on market share changes, upgrading/downgrading behaviors, and repeat purchase decisions. His work has been published in the Journal of Marketing, Marketing Science, Management Science, Journal of Consumer Psychology, and the Journal for the Academy of Marketing Science.