Cavell Ord-Shrimpton

Dr Cavell Ord-Shrimpton is a researcher in digital visual communication. Her work focuses on how visual messages are produced, circulated, and interpreted across contemporary digital platforms, with particular attention to the effects of algorithmic systems and emerging technologies on communication.

Her research explores questions of meaning, authorship, and interpretation in digital environments, contributing to wider debates surrounding visual culture, digital literacy, and communication in the digital age. She is known for developing the concept of digital message drift, a framework that examines how messages transform as they move through digital networks and platform ecosystems.