Catrin Cousins

Catrin Cousins is a Senior Lecturer and Programme Director for the BA Fashion Buying and Brand Management programme at Cardiff Metropolitan University.
With 18 years’ experience as a fashion buyer and a career spanning both industry and academia, she brings real-world insight into the classroom. Her expertise in fashion buying, product development and brand management enables her to bridge industry practice with academic theory, equipping students with a real-world perspective on a fast-moving sector. She is also co-author of a 2026 textbook exploring key contemporary issues in fashion marketing.

Her research focuses on sustainable product development in the fast and ultra-fast fashion sectors, critically examining how the industry can move towards more responsible and innovative models. She is particularly interested in the challenges and opportunities of embedding sustainability within fashion buying and wider supply chain processes.