We don’t just shop with our eyes – touch has a big influence too.
- Professor of Consumer Psychology, Anglia Ruskin University
Eight simple tips to prevent shopper’s remorse.
Some viewers may envy the Kardashians’ luxe lives, but measuring ourselves against billionaire influencers could damage wellbeing.
Seni menghindari jebakan diskon.
The art of looking away from the deal.
Repeating negative messaging can have a sleeper effect, and influence people’s views in the longer term.
After six weeks of measuring their food waste, surveyed households found it easier to cut down.
Will you be happy to pay different prices at different times?
La inflación hace que los consumidores empiecen a tener en cuenta sobre todo el factor precio a la hora de elegir qué comprar. ¿Qué sistemas de pensamiento participan en esta toma de decisiones?
A psychologist explains how your brain helps you save money.
Retailers have a range of strategies to encourage us to spend more - but they can help us to make healthier choices too.
Tanggal 14 Februari menghadirkan tekanan yang besar bagi banyak pasangan.
February 14 brings great expectations.
How to protect your future self from post-purchase regret.
As continued panic buying will only perpetuate any fuel shortages, it’s important to think about what can be done to curb it.
Research suggests that the name of a product affects our perceptions of it – before we have even tried it.
Shoppers like to touch products – and this can also make them spend more.
Touch is essential to wellbeing, so we must make an effort not to associate it with negative feelings once the corona outbreak is over.
The Priory has begun offering treatment for shopping disorder.
From LGBTQI rights to racial justice, companies are embracing the social issues that matter to their consumers. And, of course, that makes sense.
Ingvar Kamprad’s Ikea revolutionised retail by popularising flat-pack furniture and building maze-like stores.
They engage with your senses and subconscious.
It might seem ridiculously early, but you may wish to heed the benefits of starting your Christmas shopping early.
The old adage that ‘sex sells’ is past its sell-by date, as consumers now sport a more socially-conscious mindset.
The science of making us watch … and then spend.
Contact Cathrine for
- General
- Media request
- Speaking request
- Consulting / Advising
- Research collaboration
- Research supervision
- Location: Cambridge, UK
- Website
- X (formerly Twitter): @consumertrivia
- Article Feed
- Joined
