Cassandra Chapman

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Dr Cassandra Chapman holds a PhD in the psychology of charitable giving (University of Queensland) and is now an Associate Professor of Marketing and ARC DECRA Fellow, specialised in donor psychology and fundraising.

Having come to academia with a background in nonprofit marketing, Cassandra’s research focuses on the social psychology of charitable giving, effective and ethical fundraising, and charity scandals. She uses diverse methods to understand when and why donors are more (or less) willing to give to particular causes and the implications such preferences have for how charities communicate.

Experience

  • 2023–present
    Associate Professor, The University of Queensland
  • 2020–2022
    Lecturer, The University of Queensland
  • 2019–2020
    Postdoctoral Research Fellow, The University of Queensland

Education

  • 2019 
    University of Queensland, PhD (Social Psychology)
  • 2012 
    University of Auckland, BA (Hons), Psychology
  • 2003 
    University of Otago, BCom, Marketing

Contact Cassandra for

  • General
  • Media request
  • Speaking request
  • Consulting / Advising
  • Research collaboration
  • Research supervision