From the French Revolution to #MeToo, social movements often burst into the mainstream with what seems like little warning. Cass Sunstein explains why.
- University Professor, Harvard University
Law professor Cass Sunstein, on why behavioural science is always nudging us
The Conversation20.5 MB (download)
Governments and businesses are using "nudges" to influence our choices, but how? On this podcast episode, Cass Sunstein, a Harvard professor who wrote the book on nudges, unpacks behavioural science.
Government initiatives to prod people to make better decisions got a lot of attention after Richard Thaler won a Nobel in economics for his working on nudging.
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