Identifying with the athletes on screen, many volunteers felt an irresistible urge to plunge their hands into a bowl of sweets.
- Professor of marketing, GEM
Les campagnes en faveur d’une alimentation saine mettent en avant des produits bons pour la santé. Or, il existe un moyen inattendu plus efficace pour détourner de la « junk food ».
Sains menunjukkan bahwa ada cara yang lebih efektif dan kontraintuitif untuk menjauhkan orang dari junk food: menurunkan nafsu makan.
Healthy eating campaigns tend to put forward images of nutritious foods. But science shows there is a more effective and counterintuitive way of steering people away from junk food.
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