When someone humiliates themself on TV, you want to look away, but you can’t. Designpics/Getty Images

The unbearable allure of cringe

What does secondhand embarrassment say about your own anxieties and biases?
The elite women at the starting line of the 2017 Boston Marathon, a 26.2-mile distance competition. (AP Photo/Mary Schwalm)

Boston Marathon: How advertisers target female runners

Women endurance runners are being celebrated in the advertising world yet the ads also create negative sentiments by focusing on ‘ideal’ running bodies - long, lean and masculine.

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